By Adriano Caccamo : 04 : 10 : 2016 London : Future Apartments
Travellers, moving into London from around the globe, are looking at new and optimized ways to preserve the home conviviality lifestyle they’ve held dear, without the stress of getting used to a new home every new travel.
Tales of complex and artificial living solutions, like hotel rooms and counter-intuitive room features, are leaving a bad taste in travellers’ mouths as London hospitality brands mercilessly fail to meet travellers’ conviviality expectations.
Say hello to the new Apart-Naissance, an optimized serviced apartments trend which focus on offering real home conviviality experiences matched with digital economy needs to frequent travellers who don’t identify with mass-produced hotel experiences.
Today frequent travellers crave for the rise of at-home entertainment (Netflix, but not only), luxe London delivery services, home-dining culture, and even straight-to-your-door uber-economy, all services that hotels fails to offer.
In 2016, hot aspects for business professionals and/or families to consider before they book a new London home for 1-3-6 months is not just the role the apartment will serve, but the manner in which the needed services will arrive there.
People are tired of not feeling at home.
What are the Trends driving Apart-Naissance?
In a world where our lives are flooded with an insane amount of choices, from social activities to consumer products, people are spending more money than ever on home technology devices. People prefer to stay at home. When they are at home, they want entertainment (Netflix, etc..). Videogame spending increased up to 100bn a year in 2016. IOT (internet-of-things) is also growing at double digit, people want more inter-connected devices, wireless handsets, tele-computers or mobile controlled appliances.
Online retail sales in UK, Germany, Italy, France, Sweden, Spain and Netherlands reached 216bn in 2016 and it will be 250Bn in 2017.
People prefer to shop from home, instead of going out.
Presented with confusion, travellers are looking for simplicity at home. Probably fed up with the rising costs of going out, both monetary and human energy cost.
Living in Beauty
Nowadays, Staying In is preferred more and more to Going Out
First, rising of fuel cost has discouraged many people to drive out to go to retail shops, the same rise of prices has been seen by restaurants.
Second, retail or food shopping takes time, and the experiences of dining or shopping in special places has been ruined by the huge number of people doing that. London is overcrowded.
Third, while bars and restaurant owners are facing an ongoing decrease of the number of clients walking in. They have also noticed an increasing number of requests for delivery services. As a consequence, also the online business that offers delivery services has skyrocketed in London: Deliveroo, Togle, HungryHouse, etc…
Not only, the rise of Uber-restaurants apps is increasing, it’s like the Airbnb of restaurants. EatWith, HomeDine, WelcomeOver and Concierge let you book a seat in the living room/kitchen of a stranger who will cook for you and other clients like you. You can see the menu/cost before booking.
How is this impacting Apart-Naissance?
London citizens have many new ways of getting what they want in their apartment.
Putting your apartment at the centre of your needs is vital to the Apart-Naissance avant-garde trend. Travellers who choose serviced apartments want a kitchen, want to cook, and want that spirit of conviviality that reminds them their home.
Home-cooked meals and home-friendly dinners with colleagues are on the rise. Business professionals are getting more skilled and comfortable, and considering dining at home as a valid alternative to save.
While home-cooking for business professionals is on a rise in London, also the sales of high-end kitchen appliances is on a rise. Therefore, it’s vital for travellers coming to London to have fully-equipped high-quality kitchens at their service.
Slow-cooking is the quintessential conviviality experience for business professionals and families relocating to London.
And some devices enhance this experience:
Juicero: This cold press juicy machine is fairly expensive, but can be controlled by your Android or Ios phone and it advises you when you are out of fruits/veggies.
Samsung Smart Fridge: a WiFi connected fridge, with Tv, calendars and internet radio; But, it does not order your food directly, we are not there yet.
HapiFork: a fork that is connect to your mobile/laptop and monitor your eating/moving habits so that it can say if you eat your meals too slow or too fast, etc…
Dinner and meals are only a side of the equation. Travellers expect the post meal experience to be as great as the one they used to have in bar. Personal apartment bar appliances are being created to revolutionize the at home drinking experience.
Holand’s Medea Vodka lets you personalize through your phone the message on the bottle digital display.
The Coravin Model lets you extract a glass of your favourite wine without disturbing the cork.
Ubiquitous Apartment Rock
Netflix and friends do not have any longer the exclusivity on free relaxing time at home. Home-concerts are a reality. House-concerts and Sofa-sounds gives you access to niche artists from around your city and you can afford a live in house-experience at the cost of a meal. Your apartment is your new restaurant, bar and now also your new venue for live music!
While House-concert specialize only live artists, you can find other niche websites who specialize in DJ, again at only the cost of a meal.
It’s likely that what it can start as a secure and innovative experience with your colleagues, it might expand to a proper home based social club. Everything is oriented at increasing your sense of conviviality.