Last year we wrote about the Bleisure Principle and how it is increasingly becoming important for business travellers. Instead of dedicating a trip solely to commercial activity, Bleisureites tag a few days of sightseeing, culture and fun onto the end to make the most of their stay. Now Bridgestreet have looked at the trend and discovered a few interesting facts about how it is impacting on people and their travel mood and habits.
A bleisure trip might seem like a no-brainer. If you’re visiting London for example, why not take a couple of days to enjoy the sights. But as well as helping you make the most of your time a bleisure trip can in fact make employees happier, increasing their job satisfaction and loyalty.
The latest survey discovered that a huge number of visitors use their free time on a business trip to explore the city they’re staying in; in fact it’s 83%. The majority of respondents said they had added around two days to a business trip to use a little vacation time. The three most popular bleisure activities are sightseeing, dining out and arts and culture. A whopping 96% of survey respondents said they believe they gain cultural experience and knowledge through these expanded trips. Younger travellers, those under 35, said they are more likely to take a bleisure trip in the last five years; at 94% of respondents it was significantly higher than the worldwide average of 60%.
The typical business traveller is looking for more from their trips and Clarendon understands that. It’s more than just having an apartment to stay at close to the office. Visitors are looking for more and being able to point them in the direction of nearby landmarks – like the London Eye, Tower of London or Richmond Park – is vitally important. With one, two and three bedroom serviced apartments across the capital at locations including the City, Canary Wharf, the West end, west London and south west London, Clarendon are fortunate enough to be able to introduce business travellers to local landmarks on their doorstep.
Meanwhile in the south and west Clarendon’s apartments are close to big open spaces like Richmond Park and Kew gardens offering a peaceful spot to relax after a busy day in the office or a morning run. Clarendon’s serviced apartments in the West End are close to some of the capital’s finest restaurants like The Ivy. It’s a major focus of our offer to tell guests about the attractions nearby; the Clarendon app includes London guides and a chance to discover local landmarks close to our serviced apartments.
To find out more about Clarendon’s serviced apartments or to book a blesiure trip email reservations@clarendonlondon.com or call 01784 489200 (select options 1). Our friendly reservations team will be more than happy to help!